A Relative Comparison of the Spheres
At the previous page, Comparative Media Analysis, we showed you how our three public media spheres weighted different interesting keywords in four categories, health, weight loss, paleolithic and science.
At this page we want to guide you through a relative comparison of the spheres going through each sphere's relative difference to the two other spheres. The word clouds are created on the basis of the previously presented wordclouds. We have taken the average of every keyword in each sphere and for each sphere using the remaining two as reference categories to be able to make a relative comparison between the spheres. Doing this it becomes easier to say something about which kinds of words the different spheres attach weight to relatively to each other. Below follows an interpretation of the wordclouds connected to each sphere. What do you see? |
Web sphere vs. news- and blogosphereWhen you take a look at the word cloud to the left what probably strikes you is that "weight loss" without doubt is the biggest concern of the web sphere relatively to the news- and blogosphere. What this means is that the web sphere gives priority to weight loss when you make a google search on “paleo diet”. Compared to the two other wordclouds it is also evident that “weight loss” is the only keyword being that is much bigger than the rest of the keywords in each cloud. The web sphere really constructs weight loss as the matter of concern when talking about the paleo diet.
Further you can see that “caveman” and “paleolithic” are visible as well. “Diabetes” is similarly represented. |
News sphere vs. web- and blogosphereLooking at the news sphere “health” is what catches your eye. This means that the news sphere weights the health relatively high in comparison to the other spheres and that the paleo diet often is mentioned at the same pages as health more than in the other spheres.
“Science” and “research” (and “study”) are mentioned more in the news sphere compared to the other spheres which might mean that the news sphere refer to scientific proof when concerned with the paleo diet. Compared to the web caveman is not mentioned, but instead uses the frame of a hunter-gatherer. Paleolithic is also stressed relatively to the others. |
Blogosphere vs. web- and news sphereIn comparing the content of the blogosphere to the web- and news sphere four main keywords are relatively more evident: “primal” and “natural” (paleolithic category), “review” and “fact” (science category). This means (among other things) that the blogosphere is not weighing the paleolithic-concerning explanations higher than scientific evidence when compared to the other two spheres. The word 'natural' is a strong rhetoric word not often associated with further proof.
What stands out is that “stress” relative to the other spheres is mentioned quite a lot. Which means that bloggers must be talking about stress in connection with the paleo diet. The same is evident with “maintain”. |
To sum up...From examining the three relative wordclouds it becomces evident that the web sphere uses the keyword "weight loss" relatively more than the news- and blogosphere.
The news sphere is relatively more concerned with "health" than the other spheres while also weighting science relatively high. In the blogosphere science is also represented with relatively higher degree than in the web sphere because of the weight of keywords like "review" and "fact". It is interesting that science is represented less in the news sphere than in the other two spheres because it means that if you as a layman wants to know more about the paleo diet and do a google search you will find relatively little scientific evidence but on the news and blogs you will find more about science in connection with the paleo diet. The paleolithic keywords, "primal" and "natural", are also relatively more evident in the blogosphere compared to the other spheres. |